On some occasions, you may prepare drinks like coffee or milk in a pitcher in the kitchen and bring it to the table. It would add a beautiful scene if daily meals are served with a pitcher of drink rather than a plastic bottle or a carton off the supermarket shelves. Such ad-wrapped designs might be good for displaying in the stores, but not for the table.
And, for some people, those plastic bottles or cartons are too high and/or too big for use on the table in a sitting position. The height of the JICON pitcher is designed so that one can easiy handle it when using on the table in a sitting position. The size and its volume capacity are given careful considerations so that it can be easily held by a small child and fit in the door pockets of a fridge.
Because it takes the form of an elliptical cylinder with a wide opening, one can easily access the inside when doing dishes.