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KAMAWANU
KAMAWANU specializes in making TENUGUI, a hand-dyed rectangular cloth traditionally used in Japan as functional everyday housewares/garments. The TENUGUI is made using the "CHUSEN" hand-dyeing technique, which dates back to the Meiji Period over 100 years ago. Since its establishment in 1987, KAMAWANU has developed more than 500 different TENUGUI patterns, thus bringing new life to the "CHUSEN" hand-dyeing tradition, including the training of apprentice "CHUSEN" craftspeople.



History of TENUGUI

In the Heian period (AD 794 - 1192), TENUGUI was used as an accessory for Shinto rituals. Cloth was such a precious item that its use was not widespread among the people during the Nara period (710 - 794). From the Kamakura period (1192 - 1333) onwards, its popularity gradually increased. In the Edo period (1592 - 1868), cotton cultivation began in various parts of Japan, and TENUGUI became a necessary item for daily living. Around this time, people started to regard TENUGUI as a valuable item not only for its functionality but also for its artistic value. A contest called "TENUGUI-AWASE" became a widespread event among a certain group of people who aimed to win with their original designs on TENUGUI.

Such competitions contributed to the development of new dyeing techniques. In the Meiji era (1868 - 1912), a dyeing technique called "Chusen" was devised, revolutionizing the industry extensively. In and around the Showa period (1926 - 1989), various associations were formed by people who loved TENUGUI, and these associations spread throughout the country, elevating TENUGUI to a status beyond daily necessities. Today, there is a wide variety of colors and patterns for TENUGUI, and people have the freedom to use them in both creative and practical ways. It is cherished by those who value its refined textures and visual qualities.

KAMAWANU's TENUGUI

The "CHUSEN" dyeing technique has been in use since the Meiji period, and KAMAWANU's craftsmen have been making KAMAWANU's TENUGUI in large volumes using this technique. The TENUGUI is a bleached cotton cloth that is approximately 34 cm wide and 90 cm long. Dyes produce various shades of colors depending upon the day's weather, temperature, and humidity, and the colors of the dyed TENUGUI will inevitably fade away over time.

However, with each wash, the cloth will become softer, allowing you to fully appreciate its unique texture. This is the distinctive quality of the "CHUSEN dyeing" technique, defying competition with other techniques. Because the TENUGUI is dyed by hand, all products may not be shaped exactly the same and the dyes may come out uneven. Nevertheless, it would be our great pleasure if you could enjoy the hand-made TENUGUI for its unique texture and appearance.



Notes

Because both ends of TENUGUI are simply cut off and left alone, not hemmed, slight fraying is to be expected with use. Initially, the weft threads become frayed, but then you can cut these threads. As you continue to use and wash the TENUGUI, both ends will develop one-centimeter fringes, and the weft threads will no longer fray. The bleached seamless cotton cloth stays clean because it will dry easily and attract no dust. In a hot and humid country like Japan, it is only natural to have such TENUGUI available.



In the KAMAWANU product series, aside from TENUGUI, the edges of Table Runners are not hemmed, whereas Cocktail Napkins and FUROSHIKI have hemmed edges.

Important Notice:

We are now giving away free trial sets from KAMAWANU to celebrate the release of their new product series, Cocktail Napkins, and Table Runners.

The free trial set will include:
5 x Cocktail Napkins
1 x Table Runner
*The napkins and runners will be randomly selected.



Eligibility for Free Trial Set:
・Place an order on any KAMAWANU items worth more than USD500.00/ EUR500.00/ JPY70,000 in total in a single order.
・But you may include items from other makers in the same order.
・No need to order Cocktail Napkins or Table Runners to join this free trial.
・We've got 30 sets ready for giveaway (limited to one per customer).
・We will include the trial set in the orders that meet the eligibility criteria above without notice.

Grab this chance and apply now!
1-8-22 Nakacho, Meguro-ku, Tokyo, Japan
Postal code: 153-0065
hello@fourdesign.co.jp
www.ifj-tradings.jp
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